Saturday, February 19, 2011

Architect Barbie


http://toyxplosion.com/tag/barbie-i-can-be-architect/

I am sharing this mostly for your enjoyment, because it really amused me...

...but the more I thought about it, it actually is a really interesting example of branding. It says that they collaborated with the AIA to make sure the doll was an authentic portrayal of the architecture profession. They've certainly gotten some of the stereotypes down, but it really isn't an accurate representation. It's almost like the Barbie brand and the brand of the architecture profession have collided, and each have had to make concessions. A doll that truly portrayed the architecture profession would not have meshed with Barbie's brand, so the result is a Barbie-branded doll infused with some allusions to the architecture profession.

-- Kristin.

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