I am going to highly recommend that you guys watch this video when you have the chance to think about your client... I hope it might speak to some of you as you are thinking about your ideas about a retail space and brand identity...Just watch to the 8:55 mark...rest of it he talks of examples you cannot even see.
(you don't even really have to watch the video... just listen to the audio. hopefully his voice is not too boring for you all)
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